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What was always delivered by the experts who are involved in the world about the secret service of good customer service? Surely one of them is a tips or keyword ie Listen to your customers. Listening to good customer comments, feedback or complaints are very important. You imagine if one day you’re having trouble or disappointment with the new products you buy, you go to the counter and the clerk could not answer, the supervisors also less understood and call center or hot line service from the company also does not exist. Where are you going to submit questions or complaints?

Process that requires patience.
Why sometimes Listen to your customers get a portion of this is sometimes less in practice than the friendliness of customer service, speed or performance. Some causes that are often found are:

· Companies or the officers felt there was no time to wait on customers’ feedback or complaints.
· Assumption that the buyer or the customer wants are many, many demanding and never satisfied.

This is because management does not provide a system or program to respond to customer input, the frontline staff will also find it useless to wait on customer response.

· Your most severe when companies or services officers avoid this for fear of receiving a complaint or complaints.
For this process service officers do need patience, because they have to listen, meresponse politely, take a step handler, record and report to management. For management companies also need patience because it must train personnel, create flow of process for handling complaints, making the standard of time when to provide feedback and even take into account the weight of the indemnity for complaints that require recovery. In addition to the cost of patience is needed as well.

Benefits of Listening to Customers
There are so many benefits that we’ll get by listening to feedback or comments or complaints of the customers, among others:

· You will understand the “needs” or customer requirements. Often a failed business is maintained as it provides a product or service without a detailed understanding of consumer desires.

· Consumer desire is very diverse and constantly changing according to time and circumstances, so if the customer tells us something that means you get up too date information about customer response to product or service you offer.

· Input from customers is part of market research data you earn a free and original, straight from the source of the first without any packaged or flavored. This is very helpful in decision-making product or service development.

· Information from customers often contain great ideas for the betterment of your products or services, which, if taken seriously will have a positive impact for your business.

Customer · whose voice be heard will feel happy and relatively more faithful to come and transact again, even to inform others about the advantages your company’s product or service.

A success story happened in a town in Central Java, where a drug company big enough to open a pharmacy business is also close to the consumer. Pharmacy personnel records and reports that often customers (patients) require only half or a quarter of drug prescriptions for drugs quite expensive and their money is not enough. Management responded to complaints seriously and this customer demand and “racked his brain” how to keep the community can afford to buy drugs with existing purchasing power. Risetpun do and finally came the drugs for common diseases like fever, malaria, diarrhea, ulcers and other common diseases in the package contents 4 caplets. Anyone can buy these drugs and the sick were helped at least unless the pain worse. The Company also experienced a very rapid increase in sales, a result of listening to customers seriously.

Let your customer talk and show him “That you are listening by making the appropriate responses, Standard and Poor ’suggesting how to solve the problem. Start simple steps: listen, and you will gain many benefits.

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