Why can people not interested in the products and services offered, although from a reputable company though? Once we hear, or see the extraordinary success of the inaugural sale of the iPhone 4, it turns out we also see or hear the fact that there is a large and reputable company, which launched mobile phone (cellphone), but less in demand in the market, even eventually have to reduce prices significantly to increase sales. Why does this happen? Though the company already has a famous name.
In my opinion, one of the reasons why a particular product or service is less able to conduct at the time offered, among others: 1. Lack of publicity is optimal.
So people not so familiar with our product or service. And worse, if the market segments that we shoot that many who do not know of the existence of products or services that we offer.
One solution is, optimize the use of publications and create alternatives that allow our creative ideas can make the publication a cost efficient as possible and results as optimal as possible.
Therefore do the test and measurement ranging from small scale first. Second, lack of marketing that enable the 12 pillars there, just practice a few pillars, and most companies only do the pillars of advertising to increase sales.
It needs to be practiced 12 columns / how to deliver our offering to the target market in an integrated and optimized, so that a product or service could be far better known and sought after.
Third, less supported by the quality of products or services that are really terrible. Because as we know today, consumers increasingly smart in choosing a product (and the more options that can be taken by consumers).
So if we can not provide the quality is really terrible, it could happen so people will not care about our product or service. In this case also include the design of the form (the form of an attractive, fashionable and ergonomic), presentation and availability of support facilities (eg if the phone: the availability of attractive software and easy to obtain / download, support for up to date technology, etc.) .
Fourth, lack of after sales service is supported by the terpadu.Karena if a buy a product (eg electronic products) is very necessary to consider the ease in after sales service.
Because if a product is not as good of quality, plus the service was also not easy to find, and it took a long time to progress the service, then you can imagine yourself.
Surely consumers would consider twice about it before deciding to purchase products / services. One solution, provide after sales service that is integrated, clear and convincing.
Because as we all know, untukmenciptakan offering attractive content so readily accepted by consumers, one of the conditions is to increase the value-added and reducing the value is less / risk.
Among others, by providing after sales service that guarantees a clear and convincing so that it can help to reduce the value of less / our risk to potential buyers. The next step, should increase the value-added product or service.
What is our added value than others? Especially with our nearest competitors, and then inform the added value to prospective buyers more clearly and effectively, so that they more stable to decide his choice.
Very unfortunately, if you’ve done the preparation or research time and considerable expense, but not accompanied by a more integrated marketing strategy, so that there could be your products or services are not well received by potential customers.
Despite lower prices by quite fantastic though, it could happen to your marketing still has not increased as expected.