What is sought by a consumer engaged in a good or service if among the few manufacturers that offer products with similar functionality?
Consumers are definitely going to make comparisons between manufacturers with one another. The criteria used to select is: which products / services, Better, Faster, or More Affordable
Comparisons are made consumers in selecting the goods or services raises the factor of competition among the producers. The producers will be competing against each other or compete in order to be a product / service of consumer choice. They tried to find the factors that differentiate their products with competitors’ products so that product / service much better, faster or cheaper, so chosen by the consumer.
Because of the higher level of competition among consumers similar company then the terms PROCESS Improvement “became so popular and liked. Through process improvement innovations are expected to obtain the attention of consumer satisfaction. If the product can not meet consumer tastes, the result consumers will choose products in other companies who can provide products that fit his taste. Or in other words, consumer satisfaction with products / services provided.
Flaw or defect or a term often used in the world of waste in Quality Management as all products and services that are not in accordance with our customers desire. So in this case the defect is not only a means of shoes with holes, stitching the clothes are not neat, or motor ngadat. But that includes too is flawed: If we have an appointment with someone right jam7 morning, and our arrival at 7.30 then this is flawed. If the standard SIM-making is between 7-14 days, so if we get a SIM after 3 months, then it is defective. If one bottle should contain between 1000 ml – 1200 ml, then if we get a bottle
1300 ml of the contents, it is flawed.
The more defects resulting from production processes that we run, then it is likely because of customer complaints so the greater the dissatisfaction. As a result, a customer will more easily move to another company. Given this tight competition, the higher is also signaled by customer requirements.
Company diplih customer is a company that can provide products or services in accordance with the desired customer. Even if you can exceed customer expectations.
Typically companies, customer choices are companies that know how to manage the process of production or service processes, where they are always trying to reduce the deviation (deviation) in the face of the customer.
Six Sigma is a structured method which is widely used by companies to help manage the process within the company so well organized and evaluated. So that the process of continuous improvement towards better be in work culture.
Basic methods of Six Sigma is: DMAIC Black Belt, and Executive Team. DMAIC is the stage in Six Sigma, which means: Define, Measure Analyze, Improve, Control. All stages of this highly structured continuous if implemented would continuously berimpact to smooth production process. But this stage is very close dependence with the name Black Belt, which is one (or more) facilitators who understand the management and use of statistics. And ultimately successful implementation of Six Sigma process improvement in the conduct of the team depends on support or executive team that will do it. Team supporters or executor must be taken from different departments berkaitansatu each other.