We all already know that although we have been marketing online our website, not all the prospects that we know of our sites are targeted. First of all possible prospects we do not diligently do some web browsing to which we attach an ad / link exchange, and both may also sometimes unusual prospects using search engine to find products / services we sell.
So even when offline marketing our website should be introduced to target our prospects. How? Here are some tipsnya:
1. Make sure in all our printed materials, business cards, invoices, brochures, flyers, cover fax, purchase order, work order, letterhead, envelopes, newsletters, folders, warranty cards, banners, stickers or any information relating to the customer, the address listed our website and email address.
2. Put our web address in front of all letters sent by courier or post. Our website address should look big and bulky and very clearly so that anyone who saw the website address will remember and try to visit.
3. Put our web address stickers on all vehicles that we use, cars, motorcycles and outboard can also entrusted to our colleagues.
4. In the team’s uniform attached confirm delivery address of the website. Could be on tshirt, shirt, jacket. Put on the back side with a large enough to enable others to see. Also can also tools used by the team, eg: bag, map, rope, or whatever.
5. Use merchandising if we want to give gifts to customers by displaying the website address, for example on: umbrellas, mugs, shirts, jackets, wall clock, mousepa, bags and others.
6. If we make a press release to print media do not forget to include the website address.
7. If we in the interviews by radio and other media, also convey the website address, or point to sources of information or registration can to the website.
8. Well if anyone has had the machine could PABX, music / call waiting or caller at the prospect of waiting for the phone, the music is the address of the website.
9. If we chance to be a filler column in magazines or we have a publication / article that appeared in print, make sure the website address listed.