As we all know sales and service are the two things are inseparable like two sides of a coin. Any product or service as good as if not accompanied with good service will not satisfy customers and ultimately not able to contribute sales in the long term. Conversely friendly service but the products and services offered are not qualified, nor be able to survive in the long term competition in the world.
With good customer service, whether the contribution that can be obtained from the sales or sales? Let’s look at the various strategies that can be done to improve the business from the sales side. In each type of strategy should be entered service function in it to maximize the contribution that can be given.
1. Increasing Number of Customers
To increase the number of customers by adding new customers, the strategy can do is: create or create new offerings that provide additional benefits for customers. This means there is something new that is offered to new market share or to the existing market share. This can be done with a survey to find out who the market for users or who have real needs of our products. These groups will be targeted marketers to generate new customers.
In this regard, the efforts to improve the quality of services that can be done include:
· Communication Skill, implemented in a written language to prospective customers both through letters, proposals, brochures or other means of advertisement. The selection of appropriate words would be very influential on customer response to efforts carried out craigslist.
· Up grade capabilities or customer care call center as a center of information for customers with product capabilities that a good knowledge and handling of customer complaints are resolved. Explanation of the product or service that will impress your customers to try to encourage companies doing business with you.
2. Increasing Frequency of Sales
This strategy is intended especially for existing customers or existing customers. Simple way to increase the frequency of sales is to provide convenience to make purchases again. For example by making it easier reordering system by simply sending an email facto or spec then the goods will arrive soon. Or by increasing customer benefits such as for existing customers are provided a special discount program, or given the opportunity to consult the business in a free, etc..
Some programs to increase customer loyalty associated with the service instance:
* Improve response to demand, telephone, email, suggestion or customer complaints.
* Providing special services for customers with product information or new programs such as the promo packages during low seasons
* Improve accuracy in processing orders until the delivery invoice, must be without fault.
* Program discount for purchases or visits to many times
· Arrange events associated with the customer community in the location of the sale.
3. Increase Sales Volume
Of course with the increasing number of subscribers and the increasing frequency of sales will increase sales volume.
Some programs to increase sales volume associated with such services:
* Improving the ability to offer cross selling and up selling of other products are offered to increase the amount of purchase.
* Fix the service delivery or delivery service. An example is conducted by a department store that organizes service delivery to customers on a certain radius. This effort in a month increase in sales volume of about 8% of total sales the month concerned.
* Practicing with a consistent standard of service as a friendly greeting, engucapkan thank and invite customers to come back.
* Maximize customer feedback that came in through suggesstion box or other means.
If these three strategies can be done with good preparation it will definitely grow your business.