Archive for the ‘Marketing’ Category
Customer Service is the asset for the company, because they give the image for the company. When Customer Service provides services that satisfy customers, the company became a good reputation in the community. But otherwise if the Customer Service make mistakes which disappointing customers, the company will be a bad reputation in the community.
Therefore it was important to strengthen the existing Customer Service to get a good reputation in the community. To strengthen customer service, we need to learn some customer service mistakes to avoid these mistakes.
Customer Service Error
1. Employees are not trained to be a good Customer Service.
Does not matter whether your company has thousands or hundreds of employees, you must train them to become good Customer Service. Do not think that only people who served as a front office or customer service that must be trained (training), because your customers see your company as a whole, including all employees who are in it. Your customers will not compromise with the rude attitude of employees, providing false information, do not want to know or impression will not help. Read the rest of this entry »
As we all know sales and service are the two things are inseparable like two sides of a coin. Any product or service as good as if not accompanied with good service will not satisfy customers and ultimately not able to contribute sales in the long term. Conversely friendly service but the products and services offered are not qualified, nor be able to survive in the long term competition in the world.
With good customer service, whether the contribution that can be obtained from the sales or sales? Let’s look at the various strategies that can be done to improve the business from the sales side. In each type of strategy should be entered service function in it to maximize the contribution that can be given.
1. Increasing Number of Customers
To increase the number of customers by adding new customers, the strategy can do is: create or create new offerings that provide additional benefits for customers. This means there is something new that is offered to new market share or to the existing market share. This can be done with a survey to find out who the market for users or who have real needs of our products. These groups will be targeted marketers to generate new customers. Read the rest of this entry »
In a few years ago where business growth has not been overflowing now, so many people are embarrassed to sell especially if the small-scale sales. I still remember that there are colleagues in the office who want to offer something then he would not offer it openly or publicly, and certainly done very carefully. Embarrassment sometimes dipakailah science-triki triki bit of “This consignment brother” or “This consignment neighbors” and others. And that is a fact, that if the seller seems less bona fide profession. But what happens two or three years is very contradictory, even practically rotates 180 degrees. Because all people are competing for business, selling is no longer underestimated things, be the marketing profession is not the last option, but it became a marketing is the door to success provided we know how to live my profession.
Indeed, judging-see, this profession often seems to be the last choice for almost any company or business requires what is called marketing. We just stay that address, whether this profession while waiting for an opportunity, or do you want to tread this profession and hope to be a reliable marekting a successful future. Read the rest of this entry »
Service to customers is often difficult to understand, because each individual has a very different personality. However, service to customers, can still be felt, seen, heard and experienced. Quality Customer Service can only be understood from the viewpoint of customers. Let us learn through the eyes of the customer service quality.
Quality customer service is the key to success and the basis for building the success and profits for companies in any field. Yet most organizations or companies today in focusing much more only on technical matters and about the performance of the company and only very little attention from its human side. That’s why it’s needed also about the quality of service.
Interacting with customers should indeed and evocative spirit. By interacting with customers, we can also obtain inputs or even the hope of hearing complaints from customers, as indeed we can not read their minds. I was delighted when the opportunity to interact with the guests at our resorts, trying to dig up even looking for information on how they respond to service or existing service. How is the atmosphere environment, what about the food menu, whether they were satisfied, how the views of all guests, and others. That we can do may be relaxed as when dining in the morning. So relaxed and warm atmosphere that we are not imposing. Interact with customers effectively requires a variety of principles, methods, and skills that need to be identified, studied and applied. Combination of attitude and skills will determine the form of customer service quality (quality customer service).
We must give advance understanding of customer service officer (Customer Service), why they have to provide service excellence. Because, basically, every customer we want them served well just not even right but also must arrive at a quality level of customer service.
Some of the steps to create a customer service quality (Quality Customer Service)
1. Taking customer care
How do you have the things needed to take care of customers. Give the best service to consumers so that they become your loyal customers. Learn from the company’s business or other similar business.
Large-scale promotion is not a guarantee of the number of customers coming into a place of business, the Campaign has invited only a big customer. They turned out good service to focus on its customers. That’s what distinguishes the first time only, then the customer will perform the assessment. If service is not good, yes they will go looking elsewhere. So big promotion will useless without good service.
2. Four-step quality customer service
a. Convey a positive attitude
b. Identifying customer needs
c. Meet customer needs
d. Ensuring the customer wishes to return
Wherever the place this earth, each individual must want to find or get it serviced with satisfactory service.
Let us think a little, the average daily number of times we will face or interact with people, or we ride public transportation, or to the store to buy something, or if we want to travel by train or plane surely we want a guaranteed hygiene , train or plane arrived and departed on time. From those things we can see that we want the best service.
As a sales / marketing, of course, we must have accurate ways to attract sympathy and attention of customers so that they are interested in products or goods that we sell. Here are the steps that can be applied, a simple 5 step but was quite helpful and is still up to date until now
5 Steps are:
1. Preparation / planning
2. Introductions / Opening
3. Questions & Identification
4. Explanation & negotiation
5. Closing & follow up
1. Preparation / planning
Things which need to be prepared before making sales in as:
• increase the ability of products and services very well, especially the benefits that can be when the prospective customer to buy products that we offer Read the rest of this entry »