Posts Tagged ‘development’
R & D Strategy is one important key to the company in gaining competitive advantage and win the competition in the market. How your company can conduct R & D strategy well?
Research & Development (R & D), based on the definition of the Organization for Economic Cooperation and Development (OECD) is “creative work undertaken systematically in order to increase knowledge, including knowledge of man, culture and society, and use this knowledge to new innovations”
Why R & D Important?
R & D strategy becomes an important key to the success of the company, it can even be one of competitive advantage. Along with the evolving changes in the industry and markets, then the R & D becomes increasingly necessary. Research needs to be done to determine changes in customer preferences, to further the company do further research on how the product and design that is suitable for customers. R & D enables innovation, which in turn make the company a competitive advantage in the industry. Read the rest of this entry »